APRIL 22, 2026
Salon Today 200: Business Builders
Taking a risk in business can result in a harsh lesson or a business-building success story. From a trendy new service category to a tweak in business practices, these salons shared the new factors that have propelled growth in their beauty-based businesses.
D’AMETRI’S AVEDA
D’Ametri’s is proud to be mentioned by Salon Today Top 200 in 2026 for Business Builders. Here is our profile:
Ame and Dennis Metcalfe put their first names together when naming D’Ametris Aveda in Broomfield, Colorado.
D’AMETRIS AVEDA
Broomfield, CO
dametris.com
Ame and Dennis Metcalfe
SQUARE FEET: 1374
TOTAL EMPLOYEES: 5
AVERAGE CUT & STYLE: $81
BEST-SELLING RETAIL: D’Ametris Solutions, Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Linktree
ASSOCIATIONS: PBA, ABCH
“We started manufacturing wealth ourselves and created our own private-label hair care line, and now a hairbrush. We learned to break the habit of buying on autopilot. Today, we own our commercial salon property, with an attached rental property, which is also building wealth.”