D’AMETRI’S AVEDA
D’Ametris Aveda Salon in Broomfield, CO. owned by Ame and Dennis Metcalfe recently was named to the SALON TODAY 200 by SALON TODAY, the leading business media for salon and spa owners.
The magazine’s 28th annual SALON TODAY 200 issue profiles the selected salons in its Spring 2025 edition. The honored salons were awarded in 11 different best practice categories, including Growth, Business Builders, Client Retention and Referral, Compensation and Benefits, Customer Service, Employee Education, Environmental Sustainability, Philanthropy, Retail and Merchandising, Salon Culture and Technology. In essays, honorees wrote about their biggest business challenges and the business opportunities they were exploring.
“This year’s competition studied how salons are growing and leading their businesses despite challenges such as economic instability and rising costs,” said Stacey Soble, director of brand content strategy for SALON TODAY. “For these small business owners, it has been several years of pivoting and adapting to rapid changes, and these honorees really proved their business acumen and leadership skills.”
For a salon to be named to the SALON TODAY 200, it had to meet the following criteria: 1) The salon or spa opened on or before January 1, 2022. 2) The salon is a provider of professional salon services including one, or more, of the following: hair care, nail care, skin care, body care or spa treatments; 3) The salon or spa generated annual service and product sales revenues of at least $250,000 per year since 2022; and 4) The owner provided statistical information about his or her business and completed two essay sections.
The honorees were celebrated at a special awards dinner in late April in Scottsdale, Arizona, during SALON TODAY’s Data-Driven Salon Summit event. Representatives from more than 100 of the honorees were on hand to pick up their certificates, and six of the honorees were chosen for special awards.
SALON TODAY is a media brand under the Beauty, Health and Wellness division of Bobit Business Media, which is headquartered in Torrance, California.